It's quite a big statement to say your getting it wrong and I don't mean to be patronising but after 22 years of research into why we age and what can slow it down, I have to say most people are very badly advised in skincare.
So I totailly understand that i have to prove it to you
lets deal with proof.. My grandmother use to say the proof is in the pudding so here is my patner at 64 this year
When I look at women and men who are in there 40's I can start to see the ageing occurring and this is because of what skincare they are using is not stopping the main source of ageing to skin and in many cases are actually speeding it up.
By the time 50 comes the ageing is really starting to show itself with fine lines, wrinkles and maybe even dry skin, of course, many think menopause but no its the lack of stopping the main source of damage .. 99% of women and men are now showing premature ageing occurring and then panic sets in and things like retinal and expensive /creams etc are all purchased which is a complete waste of money as they have the same chemiclas in them people have been using in the past, just now they are in fancy packaging and charging more.
WHY? because nearly all the skincare companies have no idea about cell ageing that's why you will see nearly all beauty therapists with premature ageing.WHAT MAKES ME KNOW MORE? well it was for my own personal reasons to also find out how to slow the ageing process down heading to my mid sixty's
I have been following the research of the scientists around the world who are stopping ageing and it all revolves around neutralising the main source of cell ageing... FREE RADICALS
So many products in skincare say they have antioxidants in them to stop free radicals but in a cream or serum there's a big problem, they are in such small amounts its hardly worth applying and when they do put a little bit in a cream its molecule is so large it only sits on the skin surface which is mostly dead cells, to work it needs to around the new cells further down. So what they do is put glycerine in to give a smooth feeling to the skin but that's not anti ageing. WHY ARE WE DIFFERENT
First of all we say use natural oils which are highly concentrated forms of antioxidants and at unadulterated grade ( thats even better than organic), basically you would need to apply about 100 bottles of creams or seriums to get the intensive antioxidant volume of one applecasin of our oils.
Also and this is important the oil molecule can get around the new cells, the collagen, the fibres and elastin's and that where it needs to be to stop the damage not stuck on the surface feeling smooth.
Oils also contain the key elements needed for skin care essential fatty acids like omega-3s and omega-6s are the building blocks of healthy cell membranes. These polyunsaturated fats also help produce the skin's natural oil barrier, critical in keeping skin hydrated, plumper, and younger-looking and last year Birmingham University found them in very high levels in our oils.
If you want great anti-ageing skincare you need to be using natural organically botanical derived oils which are of an unadulterated therapeutic grade.
Nothing else will do and stop wasting your money on creams/ seriums which do very little
John Hamilton Specialist in Anti Ageing Dermatology
My seconed part of proving this is to send you some... so emial you name address age and skin type and i send you samples of all our products including a few oils 9-10 people when they try the samples thye buy full sizes.