A large amount of extraordinary preperation goes into achieving the goal to be the NUMBER 1 skin care & toiletries for men! Specially when it comes to blending the right ingredients from a natural source, ingredients that several dermatolgoy societies state are "scientifically proven quality natural ingredients with anti-bacterial properties and rich in antioxidants will work better than a synthetic chemical stimulant". We use a combination of oils distilled from fruits, plants and vegetables, such as Avocado, Orange, Peach, Tea Tree and Peppermint. They have natural advantages like Anti-inflammatory, Anti-Microbial and Anti-Bacterial benefits, as well as being super nutritious in Antioxidants and Amino Acid protein (a key building block for stronger, healthier cells to fight off free radical damage). The Essential part to all of this is feeding your skin to be stronger and healthier....and forgot about using ingredients that will cause further damage like alcohols, steroids or petro-chemicals.